Spotify SEO Checklist

"SEO" on Spotify means something different than on a search engine — there's no page to rank, but track titles, artist bios, and genre tags still feed the search and recommendation systems that decide who discovers you organically. Matching a track title to how fans actually search for it (rather than a more stylized or ambiguous title) is a small change that directly affects whether the track surfaces in Spotify's own search results at all.

• •Genre tags are set with your distributor, not directly in a Spotify settings page — worth double-checking those actually match the sound of the release rather than defaulting to whatever was selected for a previous one.
• •Third-party playlist pitching and cross-platform promotion both work the same underlying angle: streams and saves that come from outside Spotify's own recommendation loop still feed back into it once they happen.