Post Checklist

A quick pre-publish check — runs entirely in your browser.

Post Checklist

0/6

First line hooks before the "See More" cutoff (~3 lines)
Image/video attached (posts with media get more reach)
Links placed in the first comment if you want max reach
Relevant people/pages tagged
Clear call-to-action included
Posting time checked against when your audience is active

The link-in-comments trick, and what else is on this list

The link-placement item exists because of a long-observed pattern on Facebook: posts with an external link directly in the body tend to get shown to fewer people than the same post with the link moved to the first comment instead, since Facebook's feed algorithm favors keeping people on-platform. It's a workaround worth using when reach matters more than a slightly less convenient click, but it's still worth weighing against how much friction it adds for anyone trying to find the link.

The hook and the photo do different jobs

The first-line hook is what earns a tap on "See More"; the attached image or video is what earns the scroll-stop in the first place — a strong hook on a text-only post can still get scrolled past if there's nothing to catch the eye before anyone reads a word of it. Posts with attached media consistently reach more people than plain text, which is why it's its own checklist item rather than something folded into "write a good hook."

Tagging, CTA, and timing — tagging a relevant person or Page puts the post in front of that account's own followers too, effectively borrowing reach outside your own audience for free. A clear call-to-action gives people an actual next step instead of leaving engagement to chance, and checking your posting time against when your specific audience is active matters more than chasing any single universal "best time to post," since that varies by Page rather than by clock.