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Pin Publishing Checklist

Technical pre-publish check — image spec, branding, and links.

Publishing Checklist

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Pinterest's 2:3 (1000×1500px) recommendation isn't arbitrary — pins outside that ratio get cropped down to fit the grid's card shape rather than displayed at their original proportions. Text overlay size matters especially here, since a pin is often first seen as a small thumbnail in a scrolling grid rather than full-size, so text that's readable at full size can be illegible at thumbnail scale.

  • A logo or handle on the pin itself matters because pins get re-shared and re-pinned well past the original post — the image is often the only thing that survives that journey back to its source.
  • Title and description left blank get auto-filled from the linked page in ways that rarely read well or carry the keywords you'd actually choose — worth writing both deliberately rather than trusting the default.
  • Rich Pin metadata is worth a check specifically for product or article links, since that's what turns a plain image into a pin carrying a live price or byline badge.