Pin Title Formatter
Pinterest pin titles are capped at 100 characters — put your main keyword first.
0/100 characters
Your pin title preview
A Pin's title shows above the description in search results and gets more weight in Pinterest's ranking than the description text does — it's closer to a page title tag than a headline, so leading with the specific keyword someone would actually search for (not a clever pun) tends to surface the Pin more often. The 2:3 preview above mirrors the tall aspect ratio Pinterest's grid favors, so it's worth checking the title doesn't wrap awkwardly against that shape before publishing.
Common questions
Does it matter if a keyword-first title reads a little clunky?
It still needs to read like a real phrase — Pinterest's ranking rewards keyword placement, but a title that's just a string of keywords ("pasta recipe easy weeknight family dinner") reads as spam to a person scrolling past even if it isn't penalized. A short, natural phrase with the keyword up front usually works for both.
Should every pin linking to the same post use the identical title?
Reusing the exact same title, image, and description across multiple pins to the same page tends to get treated similarly to re-pinning the same asset repeatedly — Pinterest's own search generally favors fresher variations. Varying the wording (and ideally the image) across pins pointing at the same content tends to perform better.